Determinants of satisfaction among customer in “MAMAK” restaurant near KLCC / Nurfatihah Mohamad Zulkifflee

• Main Author: Mohamad Zulkifflee, Nurfatihah
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Consumer satisfaction; Customer services. Customer relations; Food service; Restaurants, cafeterias, tearooms, etc.
• Online Access: http://ir.uitm.edu.my/id/eprint/41181/1/41181.pdf; http://ir.uitm.edu.my/id/eprint/41181/

This study is conducted to analyse the factors that influence customer satisfaction in ethnic based restaurant and a case study of “Mamak” restaurant in Kuala Lumpur. Researcher wants to know the reason behind pack of customers in “Mamak” restaurant. Researcher want to know the factors that make the...