The factors influencing customer trust in online shopping provided by Groupon HQ Malaysia / Umar Fitri Razali and Nur Amira Hashim

• Main Authors: Razali, Umar Fitri, Hashim, Nur Amira
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Telemarketing. Internet marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Sales promotion
• Online Access: http://ir.uitm.edu.my/id/eprint/35596/1/35596.PDF; http://ir.uitm.edu.my/id/eprint/35596/

The purpose of this study is to investigate the influence factors of consumer trust in online shopping provided by Groupon HQ Malaysia. In this study it will help the organization to increase their productivity and organization performance in the online industry. As the Internet is widely used by co...