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The success of internal marketing at Borneo Eco Tours, Sabah / Eresia Sabin

The purpose of this project paper is to study the successful internal marketing at Borneo Eco Tours, Sabah. The researcher is focusing on the training and development, senior leadership, employee's recognition and internal communication. The target respondents of this study are the employees...

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Bibliographic Details
Main Author: Sabin, Eresia
Format: Student Project
Language:English
Published: 2015
Subjects:
Communication
Goal setting in personnel management
Incentives. Incentive awards
Online Access:http://ir.uitm.edu.my/id/eprint/40975/1/40975.pdf
http://ir.uitm.edu.my/id/eprint/40975/
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id my.uitm.ir.40975
record_format eprints
spelling my.uitm.ir.409752021-02-02T03:09:35Z http://ir.uitm.edu.my/id/eprint/40975/ The success of internal marketing at Borneo Eco Tours, Sabah / Eresia Sabin Sabin, Eresia Communication Goal setting in personnel management Incentives. Incentive awards The purpose of this project paper is to study the successful internal marketing at Borneo Eco Tours, Sabah. The researcher is focusing on the training and development, senior leadership, employee's recognition and internal communication. The target respondents of this study are the employees at Borneo Eco Tours Kota Kinabalu (BET KK), Borneo Eco Tours Sandakan (BET SDK) and Sukau Rainforest Lodge Kinabatangan. Questionnaire distributed via online. Researcher analysed the data by using the Statistical Package for the Social Sciences (SPSS) Software. 2015-12 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/40975/1/40975.pdf Sabin, Eresia (2015) The success of internal marketing at Borneo Eco Tours, Sabah / Eresia Sabin. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Communication
Goal setting in personnel management
Incentives. Incentive awards
spellingShingle Communication
Goal setting in personnel management
Incentives. Incentive awards
Sabin, Eresia
The success of internal marketing at Borneo Eco Tours, Sabah / Eresia Sabin
description The purpose of this project paper is to study the successful internal marketing at Borneo Eco Tours, Sabah. The researcher is focusing on the training and development, senior leadership, employee's recognition and internal communication. The target respondents of this study are the employees at Borneo Eco Tours Kota Kinabalu (BET KK), Borneo Eco Tours Sandakan (BET SDK) and Sukau Rainforest Lodge Kinabatangan. Questionnaire distributed via online. Researcher analysed the data by using the Statistical Package for the Social Sciences (SPSS) Software.
format Student Project
author Sabin, Eresia
author_facet Sabin, Eresia
author_sort Sabin, Eresia
title The success of internal marketing at Borneo Eco Tours, Sabah / Eresia Sabin
title_short The success of internal marketing at Borneo Eco Tours, Sabah / Eresia Sabin
title_full The success of internal marketing at Borneo Eco Tours, Sabah / Eresia Sabin
title_fullStr The success of internal marketing at Borneo Eco Tours, Sabah / Eresia Sabin
title_full_unstemmed The success of internal marketing at Borneo Eco Tours, Sabah / Eresia Sabin
title_sort success of internal marketing at borneo eco tours, sabah / eresia sabin
publishDate 2015
url http://ir.uitm.edu.my/id/eprint/40975/1/40975.pdf
http://ir.uitm.edu.my/id/eprint/40975/
_version_ 1691735758150303744
score 13.18916

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