The success of internal marketing at Borneo Eco Tours, Sabah / Eresia Sabin

• Main Author: Sabin, Eresia
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Communication; Goal setting in personnel management; Incentives. Incentive awards
• Online Access: http://ir.uitm.edu.my/id/eprint/40975/1/40975.pdf; http://ir.uitm.edu.my/id/eprint/40975/

The purpose of this project paper is to study the successful internal marketing at Borneo Eco Tours, Sabah. The researcher is focusing on the training and development, senior leadership, employee's recognition and internal communication. The target respondents of this study are the employees...