Applications of the marketing mix in the operations of three selected kiosks in the Polytechnic Kota Kinabalu / Marielan Michael

• Main Author: Michael, Marielan
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting; Pricing
• Online Access: http://ir.uitm.edu.my/id/eprint/40967/1/40967.pdf; http://ir.uitm.edu.my/id/eprint/40967/

Public higher education in Malaysia comprise of public universities and polytechnics. Throughout Malaysia there are 32 polytechnics. In the state of Sabah there are 2 polytechnics which are in Kota Kinabalu and Sandakan. This study is focus on the Polytechnic Kota Kinabalu. In Polytechnic Kota K...