A research about the customer preferences towards malaysian national cars among the government servants at Kota Darul Naim / Wan Anis Hasma Abu Bakar Sidik

• Main Author: Abu Bakar Sidik, Wan Anis Hasma
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Automobile industry and trade; Automotive transportation; Malaysia; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/40890/1/40890.pdf; http://ir.uitm.edu.my/id/eprint/40890/

In 1960’s, Malaysia government encourage to setting up of automobile assembly plants in Malaysia country. The main objective is to reduce the numbers of import cars to Malaysia and that will help to stabilize the balance of payments, to create employment in Malaysia and also to provide the base tran...