Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar

• Main Author: Ngah @ Omar, Nurul Uzma
• Format: Thesis
• Language: English
• Published: 2014
• Subjects: Air transportation. Airlines; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/38682/1/38682.pdf; http://ir.uitm.edu.my/id/eprint/38682/

This project is conducted to fulfill the requirement needed for Faculty of Business Management, UiTM. The researcher has selected a topic entitled “Factors Influencing Demand of Air Cargo” using Malaysia Airlines Cargo Sdn. Bhdas case study. In this study, the researcher uses the data from the first...