Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar

• Main Author: Ngah @ Omar, Nurul Uzma
• Format: Thesis
• Language: English
• Published: 2014
• Subjects: Air transportation. Airlines; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/38682/1/38682.pdf; http://ir.uitm.edu.my/id/eprint/38682/

This project is conducted to fulfill the requirement needed for Faculty of Business Management, UiTM. The researcher has selected a topic entitled “Factors Influencing Demand of Air Cargo” using Malaysia Airlines Cargo Sdn. Bhdas case study. In this study, the researcher uses the data from the first quarter of 2001 until the second quarter of 2013 which consists of 50 data. Data was collected from department of statistics and provided by the company. To estimate the function related to variables involved in independent variables (gross domestic product (GDP), jet fuel price and export), the researcher uses multiple linear regression analysis. After the researcher analysed the data, the researcher found that jet fuel price and export have significant influence toward demand of air cargo while gross domestic product (GDP) has no significant relationship to demand of air cargo. Furthermore, this study fulfills the researcher’s first objective which is to investigate the factors that influence demand of air cargo and the second objective which is to know the impact of air cargo demand towards Malaysia economy that is national income and unemployment rate.