Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga ...[et al.]
This paper studied the effects of distribution, price, advertising and brand activation on brand awareness among female adults in a college. Data from 100 respondents are analyzed using descriptive, correlation and multiple regression analysis. Empirical results authenticated that brand activation s...
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Main Authors: | , , , , |
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Format: | Book Section |
Language: | English |
Published: |
UiTM Cawangan Johor
2019
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/38439/1/38439.pdf http://ir.uitm.edu.my/id/eprint/38439/ |
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