Case Study : Kak Nah Serondeng Enterprise / Norhafizah Ab Jalil

• Main Author: Ab Jalil, Norhafizah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Small business. Medium-sized business; Family-owned business enterprises; Food industry and trade. Halal food industry. Certification; Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/38350/1/38350.pdf; http://ir.uitm.edu.my/id/eprint/38350/

the general information of the company has been collected. The information is gathered through the primary and secondary source as well. Explained the general information of the company that has been collected by interviewing the owner of the Kak Nah Serondeng Enterprise. The second part of the report contains the specialized subject study. The objective of the project is to work on the background, organizational structure, products and services that provided by Kak Nah Serondeng Enterprise. Next, we study about the technology of scraping the coconut, which is basically a normal technology used by the traditional coconut scraper, as well as business, marketing and its operational strategy used by the company to promote their products which I find quite interesting. Lastly, I have done some research about the company’s financial achievements regarding how they manage their finances as well as the achievements that they gained from the financial management