A study on factors influencing the residents’ responsiveness towards the promotion events conducted by Perbadanan Putrajaya (PPj) / Nursuainah Sulum

• Main Author: Sulum, Nursuainah
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Demography. Population. Vital events; Public relations. Industrial publicity; Consumer satisfaction; Customer services. Customer relations; City planning
• Online Access: http://ir.uitm.edu.my/id/eprint/38212/1/38212.pdf; http://ir.uitm.edu.my/id/eprint/38212/

From marketing communication point of view, promotion events such as through internet, billboard, brochure, bunting or banners are considered to be powerful opportunities to reach consumers attention and awareness towards the message that the organization try to delivered to them. The increasing...