A study on factors influencing the residents’ responsiveness towards the promotion events conducted by Perbadanan Putrajaya (PPj) / Nursuainah Sulum
From marketing communication point of view, promotion events such as through internet, billboard, brochure, bunting or banners are considered to be powerful opportunities to reach consumers attention and awareness towards the message that the organization try to delivered to them. The increasing nu...
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| Format: | Monograph |
| Language: | English |
| Published: |
Bachelor Of Business Administration (Hons) Marketing
2013
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/37879/1/37879.pdf http://ir.uitm.edu.my/id/eprint/37879/ |
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