Business Model Canvas (BMC) : McDonald’s Corporation / Nur Atirah Karim
Started from a small restaurant at California owned by two brothers, Dick and Mac McDonald, McDonald’s today is the largest fast food company in the world. The McDonalds brothers were born in a poor family. Before they entered the food industry, the had interest in directing and producing movies. Du...
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/37917/1/37917.pdf http://ir.uitm.edu.my/id/eprint/37917/ |
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| Summary: | Started from a small restaurant at California owned by two brothers, Dick and Mac McDonald, McDonald’s today is the largest fast food company in the world. The McDonalds brothers were born in a poor family. Before they entered the food industry, the had interest in directing and producing movies. Due to that interest, they bought a theater in 1930. However, the business does not go well, and they eventually called it quits after seven years. That is when they decided to try their luck in the food business and opened McDonald’s Barbeque. |
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