A study on the factors that influence the switching barriers at TM Point Tanah Merah / Norhayati Hassan

• Main Author: Hassan, Norhayati
• Format: Thesis
• Language: English
• Published: 2013
• Subjects: Telecommunication industry. Telegraph; Online information services industry. Including Internet service providers; Computer networks. Electronic information resources. Wireless Internet.; Wireless communication systems. Mobile communication systems. Access control
• Online Access: http://ir.uitm.edu.my/id/eprint/37885/1/37885.pdf; http://ir.uitm.edu.my/id/eprint/37885/

Recently, telecommunication industries face an intense competition and it gives the effects for all telecommunication’s companies. So, the telecommunication companies need to implement the good strategies in order to retain the customer’s loyalty. Switching barriers have a large effect on the custom...