Consumer preferences towards broadband internet services: a study in Kota Bharu, Kelantan / Meor Hazwan Mat Hassan
The aim of this study was to examine the consumer preferences impact on choosing broadband internet service by consumer in Kota Bharu. There are four (4) independent variables that been studied, which were price, service quality, brand image and promotion. This study also was conduct to examine the...
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Online Access: | http://ir.uitm.edu.my/id/eprint/32952/1/32952.pdf http://ir.uitm.edu.my/id/eprint/32952/ |
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