Factors that contribute to customer loyalty towards Telekom Malaysia Kuantan / Nurul Huda Hj Ismail

• المؤلف الرئيسي: Hj Ismail, Nurul Huda
• التنسيق: أطروحة
• اللغة: English
• منشور في: Bachelor Of Business Administration (Hons) Marketing 2013
• الموضوعات: Telecommunication industry. Telegraph; Telephone industry; Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• الوصول للمادة أونلاين: http://ir.uitm.edu.my/id/eprint/37852/1/37852.pdf; http://ir.uitm.edu.my/id/eprint/37852/

In this study, the problem is to examine the factors that contribute to customer loyalty towards Telekom Malaysia Kuantan. The factors which focuses trust, brand image, service quality and customer satisfaction. Based on the questionnaire that being distribute to the customer at Kuantan area, this...