Customer preferences in purchasing residential property : an interview survey / Norhayati Omar... [et al.]
The economic crisis has prompted a pressing need for the housing property sector to enhance sales. Many developers face obstacles in catering to increasing demand and different customer tastes. Developers must deliver customer demands or risk experiencing losses and poor sales. The current study con...
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UiTM Cawangan Johor
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my.uitm.ir.375502020-11-27T08:18:34Z http://ir.uitm.edu.my/id/eprint/37550/ Customer preferences in purchasing residential property : an interview survey / Norhayati Omar... [et al.] Omar, Norhayati Shaik Alaudeen, Muharratul Sharifah Abdul Munir, Zarina Abd Malik, Shaherah Abd. Rahman, Nor Diana Real estate business. Real property Residential property. Residential real estate. Condominiums Purchasing. Selling. Sales personnel. Sales executives The economic crisis has prompted a pressing need for the housing property sector to enhance sales. Many developers face obstacles in catering to increasing demand and different customer tastes. Developers must deliver customer demands or risk experiencing losses and poor sales. The current study conducted an interview survey of 10 customers among chosen developer organizations in the Klang Valley. Analysis of the responses indicated that facilities, investment and location are what customers prioritize when choosing property. They also show a preference for condominiums and landed homes. These results suggest that developers must continue to apply relevant tactics in managing customer demands. UiTM Cawangan Johor Md. Kassim, Fazdilah Ratan Singh, Deepak Singh M Ramakrishnan, Kamalanathan Sumery, Zuraidah Sarijari, Haniza Mohd Yusof, Fairuz Husna Amat, Dia Widyawati Kamaludin, Puteri Nur Hidayah Daud, Derwina 2019-08 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/37550/1/37550.pdf Omar, Norhayati and Shaik Alaudeen, Muharratul Sharifah and Abdul Munir, Zarina and Abd Malik, Shaherah and Abd. Rahman, Nor Diana (2019) Customer preferences in purchasing residential property : an interview survey / Norhayati Omar... [et al.]. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 29. IABC2019-006 |
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Real estate business. Real property Residential property. Residential real estate. Condominiums Purchasing. Selling. Sales personnel. Sales executives |
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Real estate business. Real property Residential property. Residential real estate. Condominiums Purchasing. Selling. Sales personnel. Sales executives Omar, Norhayati Shaik Alaudeen, Muharratul Sharifah Abdul Munir, Zarina Abd Malik, Shaherah Abd. Rahman, Nor Diana Customer preferences in purchasing residential property : an interview survey / Norhayati Omar... [et al.] |
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The economic crisis has prompted a pressing need for the housing property sector to enhance sales. Many developers face obstacles in catering to increasing demand and different customer tastes. Developers must deliver customer demands or risk experiencing losses and poor sales. The current study conducted an interview survey of 10 customers among chosen developer organizations in the Klang Valley. Analysis of the responses indicated that
facilities, investment and location are what customers prioritize when choosing property. They also show a preference for condominiums and landed homes.
These results suggest that developers must continue to apply relevant tactics in managing customer demands. |
author2 |
Md. Kassim, Fazdilah |
author_facet |
Md. Kassim, Fazdilah Omar, Norhayati Shaik Alaudeen, Muharratul Sharifah Abdul Munir, Zarina Abd Malik, Shaherah Abd. Rahman, Nor Diana |
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Book Section |
author |
Omar, Norhayati Shaik Alaudeen, Muharratul Sharifah Abdul Munir, Zarina Abd Malik, Shaherah Abd. Rahman, Nor Diana |
author_sort |
Omar, Norhayati |
title |
Customer preferences in purchasing residential property : an interview survey / Norhayati Omar... [et al.] |
title_short |
Customer preferences in purchasing residential property : an interview survey / Norhayati Omar... [et al.] |
title_full |
Customer preferences in purchasing residential property : an interview survey / Norhayati Omar... [et al.] |
title_fullStr |
Customer preferences in purchasing residential property : an interview survey / Norhayati Omar... [et al.] |
title_full_unstemmed |
Customer preferences in purchasing residential property : an interview survey / Norhayati Omar... [et al.] |
title_sort |
customer preferences in purchasing residential property : an interview survey / norhayati omar... [et al.] |
publisher |
UiTM Cawangan Johor |
publishDate |
2019 |
url |
http://ir.uitm.edu.my/id/eprint/37550/1/37550.pdf http://ir.uitm.edu.my/id/eprint/37550/ |
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1685651529710698496 |
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13.160551 |