Fundamentals of Entrepreneurship (ENT300) Waffle On! / Nur Liyana Bt Ab. Latif... [et al.]

• Main Authors: Ab.Latif, Nur Liyana, Mohd Salahudin, Nurin Farzana, Matsam, Misya Izatul Azwa
• Format: Entrepreneurship Project
• Language: English
• Published: 2017
• Subjects: Entrepreneurship. Risk and uncertainty; Food industry and trade. Halal food industry. Certification; Marketing; Banking
• Online Access: http://ir.uitm.edu.my/id/eprint/37377/1/37377.pdf; http://ir.uitm.edu.my/id/eprint/37377/

Waffle On! is a shop that mainly sells various taste of waffles located near Medan Mall. The idea to open this kind of shop is to give opportunity to people of Mukah to try the unlimited taste of waffles. So, ours is a shop that specialized in making waffle. Waffle On! Signature dish would be the topping ice cream waffles. Waffle On! Aim to provide high quality of products by using fresh raw materials. ln addition factors in selecting the proposed business: a) To serve people with the best waffle come out with fresh and healthy ingredients especially fruits. b) To provide affordable price and most importantly delicious waffle at the same time make our customers satisfied as they can have our waffles for breakfast, evening tea and until night. c) To give people more opinions/choices in terms of dessert of waffles as we provide variety taste of waffles because in Mukah the choice of flavour is very limited. Waffle On! Consists of 3 managers, General/Administration Manager, Marketing/Operational Manager and Financial Manager respectively. Also we have 5 workers to help us to operate business effectively and efficiently.