Customer satisfaction towards service quality in fast food restaurants / Siti Nur Zuraida Mas Wan & Nurul Aryani Jafri

• Main Authors: Mas Wan, Siti Nur Zuraida, Jafri, Nurul Aryani
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Consumer satisfaction; Malaysia; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/36961/1/36961.PDF; https://ir.uitm.edu.my/id/eprint/36961/

This undergraduate project is about customer satisfaction towards service quality in fast food restaurant. Fast food restaurant has become a highly revenue generated industry and rapidly growth in all over the world. Quality of service plays a vital role to make the customers happy and insists them...