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A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]

The purpose of this study is to conduct a strategic analysis on Diwannie Layer Cakes, a product of Wannie Enterprise, a producer of the renowned Sarawak layer cake since 30 years ago. The Sarawak layer cake is very famous and has become a must-buy product for tourists visiting the state, or their vi...

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Main Authors: Arof, Suudi, Jahet, Dihem
Format: Thesis
Language:English
Published: 2015
Subjects:
Bakeries. Baked products
Marketing
Online Access:http://ir.uitm.edu.my/id/eprint/36327/1/36327.pdf
http://ir.uitm.edu.my/id/eprint/36327/
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id my.uitm.ir.36327
record_format eprints
spelling my.uitm.ir.363272020-11-09T03:53:26Z http://ir.uitm.edu.my/id/eprint/36327/ A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al] Arof, Suudi Jahet, Dihem Bakeries. Baked products Marketing The purpose of this study is to conduct a strategic analysis on Diwannie Layer Cakes, a product of Wannie Enterprise, a producer of the renowned Sarawak layer cake since 30 years ago. The Sarawak layer cake is very famous and has become a must-buy product for tourists visiting the state, or their visit is considered incomplete if they return home without buying the Sarawak layer cake. 2015-07 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/36327/1/36327.pdf Arof, Suudi and Jahet, Dihem (2015) A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]. Masters thesis, Universiti Teknologi MARA Cawangan Sarawak.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Bakeries. Baked products
Marketing
spellingShingle Bakeries. Baked products
Marketing
Arof, Suudi
Jahet, Dihem
A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]
description The purpose of this study is to conduct a strategic analysis on Diwannie Layer Cakes, a product of Wannie Enterprise, a producer of the renowned Sarawak layer cake since 30 years ago. The Sarawak layer cake is very famous and has become a must-buy product for tourists visiting the state, or their visit is considered incomplete if they return home without buying the Sarawak layer cake.
format Thesis
author Arof, Suudi
Jahet, Dihem
author_facet Arof, Suudi
Jahet, Dihem
author_sort Arof, Suudi
title A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]
title_short A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]
title_full A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]
title_fullStr A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]
title_full_unstemmed A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]
title_sort strategic analysis of diwannie layer cakes / suudi arof...[et.al]
publishDate 2015
url http://ir.uitm.edu.my/id/eprint/36327/1/36327.pdf
http://ir.uitm.edu.my/id/eprint/36327/
_version_ 1685651389703782400
score 13.211869

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