Excellence in public relations and communication management in Malaysia: an exploratory study / Associate Professor Dr Kiranjit Kaur
This exploratory study examine s ho w head s o f public relation s department s manage public relations and communication to contribute to the effectiveness o f the organization; how CEOs and senior management explain the effectiveness o f an organization; and how employees view the contribution of...
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| Format: | Research Reports |
| Language: | English |
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Institute of Research, Development and Commercialization , Universiti Teknologi MARA
2005
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| Online Access: | https://ir.uitm.edu.my/id/eprint/3616/2/3616.pdf https://ir.uitm.edu.my/id/eprint/3616/ |
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| Summary: | This exploratory study examine s ho w head s o f public relation s department s manage public relations and communication to contribute to the effectiveness o f the organization; how CEOs and senior management explain the effectiveness o f an organization; and how employees view the contribution of public relations. Three different research instruments modified from those used in a previous similar research in USA and UK were used for this study. |
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