Excellence in public relations and communication management in Malaysia: an exploratory study / Associate Professor Dr Kiranjit Kaur

• Main Author: Kiranjit, Kaur
• Format: Research Reports
• Language: English
• Published: Institute of Research, Development and Commercialization , Universiti Teknologi MARA 2005
• Subjects: HE Transportation and Communications
• Online Access: https://ir.uitm.edu.my/id/eprint/3616/2/3616.pdf; https://ir.uitm.edu.my/id/eprint/3616/

This exploratory study examine s ho w head s o f public relation s department s manage public relations and communication to contribute to the effectiveness o f the organization; how CEOs and senior management explain the effectiveness o f an organization; and how employees view the contribution of...