Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji

• Main Authors: Sumbu, Anna, Munji, Maryland
• Format: Thesis
• Language: English
• Published: 2013
• Subjects: Direct marketing. Multilevel marketing; Job satisfaction; Social psychology; Interpersonal relations. Social behavior; Social influence. Social pressure; Social structure; Methodology
• Online Access: http://ir.uitm.edu.my/id/eprint/35959/1/35959.pdf; http://ir.uitm.edu.my/id/eprint/35959/

Many studies have been conducted to study in depth the importance of satisfaction toward customer satisfaction. Identifying the key factor as well as other factors affecting satisfaction has become a main concern for organization and remains as a critical management issues today.Dealer satisfaction...