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Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji

Many studies have been conducted to study in depth the importance of satisfaction toward customer satisfaction. Identifying the key factor as well as other factors affecting satisfaction has become a main concern for organization and remains as a critical management issues today.Dealer satisfaction...

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Bibliographic Details
Main Authors: Sumbu, Anna, Munji, Maryland
Format: Thesis
Language:English
Published: 2013
Subjects:
Direct marketing. Multilevel marketing
Job satisfaction
Social psychology
Interpersonal relations. Social behavior
Social influence. Social pressure
Social structure
Methodology
Online Access:http://ir.uitm.edu.my/id/eprint/35959/1/35959.pdf
http://ir.uitm.edu.my/id/eprint/35959/
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Summary:Many studies have been conducted to study in depth the importance of satisfaction toward customer satisfaction. Identifying the key factor as well as other factors affecting satisfaction has become a main concern for organization and remains as a critical management issues today.Dealer satisfaction is a relatively new research area. Dealers are the link between producers and customers, thus, plays an important role in the success of producers. On the other side, dealers are in direct contact with customers and are aware of their needs than the producer.

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