Service quality delivery and its relationship on customers satisfaction in Maybank Tasek Gelugor / Suhana Md Desa

• Main Author: Md Desa, Suhana
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/35836/1/35836.PDF; http://ir.uitm.edu.my/id/eprint/35836/

The purpose of this study is to examine serviee quality delivery and its relationship on customer satisfaction in Maybank Tasek Gelugor. In order to generate more business and increase company's profit, the quality of service need to be improved therefore this research focused on the serviee qu...