The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman

• Main Author: Azman, Amirul Asyraf
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Advertising; Theory. Relation to other subjects; Psychology; Advertising campaigns
• Online Access: http://ir.uitm.edu.my/id/eprint/35618/1/35618.PDF; http://ir.uitm.edu.my/id/eprint/35618/

Television commercial is one of the medium in promoting product, brand, and also create awareness towards audiences. But, some of the audiences' behaviour was affected by television commercial. This research is about the effectiveness of television commercial toward Malaysian audiences' be...