Gastronomy: An Econometric Analysis as a Business Driver / Tricia Anne Jimenez Tipon and Maria Victoria Rosas

Gastronomy has evolved from being just sustenance to a human being’s basic need into now, satisfying experiences and the soul. Its evolution has brought about new sectors, new products, and new partnerships. It has shifted from just a supporting sector of one of the world’s strongest economic perf...

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Main Authors: Jimenez Tipon, Tricia Anne, Rosas, Maria Victoria
Format: Article
Language:English
Published: Universiti Teknologi MARA Cawangan Kelantan 2020
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Online Access:http://ir.uitm.edu.my/id/eprint/35109/1/35109.pdf
http://ir.uitm.edu.my/id/eprint/35109/
http://jcssr.com.my/
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spelling my.uitm.ir.351092020-10-15T14:52:41Z http://ir.uitm.edu.my/id/eprint/35109/ Gastronomy: An Econometric Analysis as a Business Driver / Tricia Anne Jimenez Tipon and Maria Victoria Rosas Jimenez Tipon, Tricia Anne Rosas, Maria Victoria Food industry and trade. Halal food industry. Certification Gastronomy, pleasures of the table, dining, etc. Hospitality industry. Hotels, clubs, restaurants, etc. Food service Gastronomy has evolved from being just sustenance to a human being’s basic need into now, satisfying experiences and the soul. Its evolution has brought about new sectors, new products, and new partnerships. It has shifted from just a supporting sector of one of the world’s strongest economic performers, tourism, to becoming a new separate sector, gastronomic tourism where there is a significant research gap in its context. The study conducted an econometric analysis on gastronomy as a business driver and proposed a gastronomic model. It further provided accounts on its viability as a tourism destination. Trend analysis was performed to evaluate, analyze, and describe its status vis a vis significant relationships and differences. Primary data covered the local gastronomic business providers’ and tourists’ surveys in Negros Island, Philippines, while the secondary data came from the tourist arrivals and tourist receipts from 1997-2017. The business providers comprised of restaurants, food entities, and food businesses and the selection of these respondents was based on a predetermined criteria established from the inputs of industry experts and tourism officers which included top cuisines – specific local dishes; top food items – specific “pasalubong” (a small gift usually food given to friends or relatives when returning from a trip) items; and top food destinations – particular restaurants. The gastronomic products were categorized into three main attributes; Food, Beverage, and Culture. Findings included Food was the primary motivator and business driver for business providers Universiti Teknologi MARA Cawangan Kelantan 2020-06 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/35109/1/35109.pdf Jimenez Tipon, Tricia Anne and Rosas, Maria Victoria (2020) Gastronomy: An Econometric Analysis as a Business Driver / Tricia Anne Jimenez Tipon and Maria Victoria Rosas. Journal of Contemporary Social Science Research, 4 (1). pp. 94-106. ISSN 0128-2697 http://jcssr.com.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Food industry and trade. Halal food industry. Certification
Gastronomy, pleasures of the table, dining, etc.
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
spellingShingle Food industry and trade. Halal food industry. Certification
Gastronomy, pleasures of the table, dining, etc.
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Jimenez Tipon, Tricia Anne
Rosas, Maria Victoria
Gastronomy: An Econometric Analysis as a Business Driver / Tricia Anne Jimenez Tipon and Maria Victoria Rosas
description Gastronomy has evolved from being just sustenance to a human being’s basic need into now, satisfying experiences and the soul. Its evolution has brought about new sectors, new products, and new partnerships. It has shifted from just a supporting sector of one of the world’s strongest economic performers, tourism, to becoming a new separate sector, gastronomic tourism where there is a significant research gap in its context. The study conducted an econometric analysis on gastronomy as a business driver and proposed a gastronomic model. It further provided accounts on its viability as a tourism destination. Trend analysis was performed to evaluate, analyze, and describe its status vis a vis significant relationships and differences. Primary data covered the local gastronomic business providers’ and tourists’ surveys in Negros Island, Philippines, while the secondary data came from the tourist arrivals and tourist receipts from 1997-2017. The business providers comprised of restaurants, food entities, and food businesses and the selection of these respondents was based on a predetermined criteria established from the inputs of industry experts and tourism officers which included top cuisines – specific local dishes; top food items – specific “pasalubong” (a small gift usually food given to friends or relatives when returning from a trip) items; and top food destinations – particular restaurants. The gastronomic products were categorized into three main attributes; Food, Beverage, and Culture. Findings included Food was the primary motivator and business driver for business providers
format Article
author Jimenez Tipon, Tricia Anne
Rosas, Maria Victoria
author_facet Jimenez Tipon, Tricia Anne
Rosas, Maria Victoria
author_sort Jimenez Tipon, Tricia Anne
title Gastronomy: An Econometric Analysis as a Business Driver / Tricia Anne Jimenez Tipon and Maria Victoria Rosas
title_short Gastronomy: An Econometric Analysis as a Business Driver / Tricia Anne Jimenez Tipon and Maria Victoria Rosas
title_full Gastronomy: An Econometric Analysis as a Business Driver / Tricia Anne Jimenez Tipon and Maria Victoria Rosas
title_fullStr Gastronomy: An Econometric Analysis as a Business Driver / Tricia Anne Jimenez Tipon and Maria Victoria Rosas
title_full_unstemmed Gastronomy: An Econometric Analysis as a Business Driver / Tricia Anne Jimenez Tipon and Maria Victoria Rosas
title_sort gastronomy: an econometric analysis as a business driver / tricia anne jimenez tipon and maria victoria rosas
publisher Universiti Teknologi MARA Cawangan Kelantan
publishDate 2020
url http://ir.uitm.edu.my/id/eprint/35109/1/35109.pdf
http://ir.uitm.edu.my/id/eprint/35109/
http://jcssr.com.my/
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score 13.222552