Fly posting prohibition signage as a problem solving medium / Neesa Ameera Mohamed Salim ... [et al.]

• Main Authors: Mohamed Salim, Neesa Ameera, Zainal Abidin, Shahriman, Mohd Khalis, Faryna
• Format: Research Reports
• Language: English
• Published: 2012
• Subjects: Marketing; Advertising; Moral and ethical aspects
• Online Access: https://ir.uitm.edu.my/id/eprint/35034/1/35034.pdf; https://ir.uitm.edu.my/id/eprint/35034/

Fly postings are illegal advertisements on public properties. It is recognized as a national problem and becoming increasingly mainstreamed into conventional advertising. Failing to deal with the problem has an adverse effect on local communities , through the perception of crime and deterioration of the entire neighbourhood. Illegal advertisers do not feel guilty by defacing most of the public properties with fly postings . These advertisers are using this means of communication in the wrong direction as this advertising medium is strictly prohibited. Communication is fundamental yet it is too often taken for granted.