Fly posting prohibition signage as a problem solving medium / Neesa Ameera Mohamed Salim ... [et al.]

• Main Authors: Mohamed Salim, Neesa Ameera, Zainal Abidin, Shahriman, Mohd Khalis, Faryna
• Format: Research Reports
• Language: English
• Published: 2012
• Subjects: Marketing; Advertising; Moral and ethical aspects
• Online Access: https://ir.uitm.edu.my/id/eprint/35034/1/35034.pdf; https://ir.uitm.edu.my/id/eprint/35034/

Fly postings are illegal advertisements on public properties. It is recognized as a national problem and becoming increasingly mainstreamed into conventional advertising. Failing to deal with the problem has an adverse effect on local communities , through the perception of crime and deterioration o...