Business Model Canvas: Value Proposition / Nur Ain Mardiah Che Apandi

• Main Author: Che Apandi, Nur Ain Mardiah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Planning. Business planning. Strategic planning; Organization; Intellectual capital. Creative ability in business
• Online Access: http://ir.uitm.edu.my/id/eprint/34955/1/34955.pdf; http://ir.uitm.edu.my/id/eprint/34955/

There are nine components existed in the business model canvas (BMC) and the first one is customer segment. Customer Segments defines the groups of people or organization you aim to reach or serve. Every company needs profitable customers in order to survive. The information you may want to predict...