Traditional food blunders: kuih bahulu losing its authentic touch / Amirul Hakim Zulkifli ... [et al.]

Bahulu, a small traditional Malay cake has successfully made their way into the mainstream local snacks that is available all year round and no longer labelled as a seasonal snack that is only popular during the Eid celebration. Such changes is a positive indication that the younger generations are...

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Main Authors: Zulkifli, Amirul Hakim, Wan Ismail, Wan Rusni, Hashim, Nurul Huda, Marzuki, Marzlin
Format: Conference or Workshop Item
Language:English
Published: 2018
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/34913/1/34913.pdf
http://ir.uitm.edu.my/id/eprint/34913/
http://pice.uitm.edu.my/tesshi/
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spelling my.uitm.ir.349132021-05-18T08:21:47Z http://ir.uitm.edu.my/id/eprint/34913/ Traditional food blunders: kuih bahulu losing its authentic touch / Amirul Hakim Zulkifli ... [et al.] Zulkifli, Amirul Hakim Wan Ismail, Wan Rusni Hashim, Nurul Huda Marzuki, Marzlin Food processing and manufacture Packaging Bahulu, a small traditional Malay cake has successfully made their way into the mainstream local snacks that is available all year round and no longer labelled as a seasonal snack that is only popular during the Eid celebration. Such changes is a positive indication that the younger generations are still interested with this traditional snack. To meet with the current demand, bahulu producers has made certain changes on the formula of this so call traditional snack in order to mass produce this product at the lowest cost as possible. Apart from that, the traditional ways of preparing bahulu using coconut husks as a fuel is no longer feasible as the majority of bahulu today that are sold in the supermarket are freshly baked from the oven. The use of machinary and changes in the formulation in current production has changed this traditional snack characteristics, thus endangering bahulu of losing its traditional identity. Therefore this study was carried out to investigate whether consumers especially the younger generations were able to differentiate between the traditional and modern bahulu. Sensory evaluation is used in this study to test for consumers perception on the characteristics of traditional bahulu based on five senses of smell, taste, sound, touch and sight. A total number of 30 untrained panelists are used in this study using randomized double-blind procedures in order to overcome problem related with artifact due to order presentation. All samples were arranged and labeled in three digits code number from score cards were decoded. Then, the score for each and every sample are analysed using ANOVA to compare their significance mean score, followed with Tukey-HSD test for the post-hoc test. Result obtained was, bahulu in which formula a sponge –like texture were recorded as the highest rank among the other five samples. Bahulu are losing its authentic touch as the consumer’s perception and preferences on bahulu’s unique characteristics tend to change overtime. 2018 Conference or Workshop Item PeerReviewed text en http://ir.uitm.edu.my/id/eprint/34913/1/34913.pdf ID34913 Zulkifli, Amirul Hakim and Wan Ismail, Wan Rusni and Hashim, Nurul Huda and Marzuki, Marzlin (2018) Traditional food blunders: kuih bahulu losing its authentic touch / Amirul Hakim Zulkifli ... [et al.]. In: International Conference on Heritage and Civilisation (ICHAC) 2018, 2-3 May 2018, Rainbow Paradise Beach Resort, Pulau Pinang. http://pice.uitm.edu.my/tesshi/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Food processing and manufacture
Packaging
spellingShingle Food processing and manufacture
Packaging
Zulkifli, Amirul Hakim
Wan Ismail, Wan Rusni
Hashim, Nurul Huda
Marzuki, Marzlin
Traditional food blunders: kuih bahulu losing its authentic touch / Amirul Hakim Zulkifli ... [et al.]
description Bahulu, a small traditional Malay cake has successfully made their way into the mainstream local snacks that is available all year round and no longer labelled as a seasonal snack that is only popular during the Eid celebration. Such changes is a positive indication that the younger generations are still interested with this traditional snack. To meet with the current demand, bahulu producers has made certain changes on the formula of this so call traditional snack in order to mass produce this product at the lowest cost as possible. Apart from that, the traditional ways of preparing bahulu using coconut husks as a fuel is no longer feasible as the majority of bahulu today that are sold in the supermarket are freshly baked from the oven. The use of machinary and changes in the formulation in current production has changed this traditional snack characteristics, thus endangering bahulu of losing its traditional identity. Therefore this study was carried out to investigate whether consumers especially the younger generations were able to differentiate between the traditional and modern bahulu. Sensory evaluation is used in this study to test for consumers perception on the characteristics of traditional bahulu based on five senses of smell, taste, sound, touch and sight. A total number of 30 untrained panelists are used in this study using randomized double-blind procedures in order to overcome problem related with artifact due to order presentation. All samples were arranged and labeled in three digits code number from score cards were decoded. Then, the score for each and every sample are analysed using ANOVA to compare their significance mean score, followed with Tukey-HSD test for the post-hoc test. Result obtained was, bahulu in which formula a sponge –like texture were recorded as the highest rank among the other five samples. Bahulu are losing its authentic touch as the consumer’s perception and preferences on bahulu’s unique characteristics tend to change overtime.
format Conference or Workshop Item
author Zulkifli, Amirul Hakim
Wan Ismail, Wan Rusni
Hashim, Nurul Huda
Marzuki, Marzlin
author_facet Zulkifli, Amirul Hakim
Wan Ismail, Wan Rusni
Hashim, Nurul Huda
Marzuki, Marzlin
author_sort Zulkifli, Amirul Hakim
title Traditional food blunders: kuih bahulu losing its authentic touch / Amirul Hakim Zulkifli ... [et al.]
title_short Traditional food blunders: kuih bahulu losing its authentic touch / Amirul Hakim Zulkifli ... [et al.]
title_full Traditional food blunders: kuih bahulu losing its authentic touch / Amirul Hakim Zulkifli ... [et al.]
title_fullStr Traditional food blunders: kuih bahulu losing its authentic touch / Amirul Hakim Zulkifli ... [et al.]
title_full_unstemmed Traditional food blunders: kuih bahulu losing its authentic touch / Amirul Hakim Zulkifli ... [et al.]
title_sort traditional food blunders: kuih bahulu losing its authentic touch / amirul hakim zulkifli ... [et al.]
publishDate 2018
url http://ir.uitm.edu.my/id/eprint/34913/1/34913.pdf
http://ir.uitm.edu.my/id/eprint/34913/
http://pice.uitm.edu.my/tesshi/
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score 13.214268