Exploring relationships between experience economy and satisfaction of visitors in rural tourism destination / Mazlina Mahdzar …[et al.]

• Main Authors: Mahdzar, Mazlina, Saiful Raznan, Ainul Maisarah, Ahmad Jasmin, Norhafidzah, Abdul Aziz, Nur Afiqah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Shah Alam 2020
• Subjects: Travel and the state. Tourism; Recreational areas and facilities. Recreation centers
• Online Access: http://ir.uitm.edu.my/id/eprint/34892/1/34892.pdf; http://ir.uitm.edu.my/id/eprint/34892/; https://jibe.uitm.edu.my/index.php/en/june-2020

This study explores the visitors' experience on rural tourism destination in Tadom Hill Resorts, Selangor. The satisfactions were classified into Four Experience Economy which comprises of education experience, entertainment experience, esthetics experience, and escapism experience. The Four Ex...