Expertise of salesperson influence customer purchase decision: A case study on Kemudi Timur Elektronik Sdn Bhd / Nor Hasniah Che Sulaiman

• Main Author: Che Sulaiman, Nor Hasniah
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Consumer satisfaction; Customer services. Customer relations; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/33990/1/33990.pdf; http://ir.uitm.edu.my/id/eprint/33990/

This study was conducted to fulfill the requirement needed for Faculty of Business Management, UiTM. The topic has selected by researcher entitled “Expertise of Salesperson Influence Customer Purchase Decision” using KEMUDI TIMUR ELEKTRONIK SDN BHD as case study. Specifically, this study is conducte...