The mediating effect of customer satisfaction on the relationship between service quality, relationship quality, relationship quality, perceived value, and perceived price towards repurchase intention in the fast food industry / Fatin Najua Ahmad Fuzir and Mohd Khirzan Badzli A Rahman

• Main Authors: Ahmad Fuzir, Fatin Najua, A Rahman, Mohd Khirzan Badzli
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Shah Alam 2020
• Subjects: Consumer satisfaction; Customer services. Customer relations; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/42101/1/42101.pdf; http://ir.uitm.edu.my/id/eprint/42101/; http://myjms.mohe.gov.my/index.php/SMRJ/article/view/10564

Fast food restaurant industry has become a subject to intense competition and rapid growth in Malaysia’s economy. Consequently, repurchase intention become crucial especially in the fast food business, as it relates to company’s profits. Only a few studies in Malaysia were found in the literature, w...