The perception of UiTM Kedah Students on the service quality of counter services at Unit Kewangan UiTM Kedah / Effi Effendi Mawardee...[et al.]

• Main Authors: Mawardee, Effi Effendi, Noor Azhar, Mohd Nur Farhan, Saad, Hana, Zakaria, Rozainizawati, Mat Saad, Siti Normaziah
• Format: Conference or Workshop Item
• Language: English
• Published: 2010
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/33968/1/33968.pdf; http://ir.uitm.edu.my/id/eprint/33968/

Service quality can be defined as the degree to which a service meets a customer’s needs or expectation. Service receivers may have different values and different grounds of assessment towards the same service or organization. Quality is more than a relationship between a customer and a service prov...