Is it price a key factor that determined by consumers in buying car? A case study: Kota Bharu / Nor Hazirah Jaya Mara

• Main Author: Jaya Mara, Nor Hazirah
• Format: Thesis
• Language: English
• Published: 2011
• Subjects: HF Commerce; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/33246/1/33246.pdf; http://ir.uitm.edu.my/id/eprint/33246/

Nowadays, people are more demanding about what they want. When buying a car, consumers can make use of 3 senses which are vision, hearing and touch. The customers who had visited the showroom believed that the look of the vehicle is extremely important since it defines their personality. Therefore,...