The effect of Corporate Social Responsibility (CSR) initiatives on consumer purchasing behaviour: A study on Celcom (Axiata) Berhad / Norasyikin Sofian

The main purpose of this research is to know the effect of Corporate Social Responsibility (CSR) Initiatives on Consumer Purchasing Behavior : A Study On CELCOM Axiata Berhad. This research has been done at CELCOM Temerloh. There have three independent variables that have been use. Those variables i...

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Bibliographic Details
Main Author: Sofian, Norasyikin
Format: Thesis
Language:English
Published: 2011
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/33082/1/33082.pdf
http://ir.uitm.edu.my/id/eprint/33082/
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