Applicability of theory of planned behavior and protection motivation theory in predicting intention to purchase health insurance / Nor Azmaniza Azizam … [et al.]

• Main Authors: Azizam, Nor Azmaniza, Dzulkipli, Mohd Redhuan, Shamimi, Nor Intan, Maon, Siti Noorsuriani, John, Disera, Belawing, Jennifer, Jawa, Judith, Yahaya, Nuraqirah
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Selangor 2020
• Subjects: Insurance; Health insurance
• Online Access: http://ir.uitm.edu.my/id/eprint/33027/1/33027.pdf; http://ir.uitm.edu.my/id/eprint/33027/

In the era of increasing healthcare cost, private medical and health insurance ownership substantially reduces out of pocket expenses for medical care. The main objective of this paper is to apply theory of planned behavior and (TPB) model and protection motivation theory (PMT) in predicting intenti...