How customers perceived cost, perceived value and self-efficacy influence the broadband adoption intention in telecommunication industries / Nor Hafidzah Zakaria

• Main Author: Zakaria, Nor Hafidzah
• Format: Thesis
• Language: English
• Published: 2012
• Subjects: Study and teaching. Research; Communication in management. Communication in organizations. Communication of information; Electronic commerce
• Online Access: http://ir.uitm.edu.my/id/eprint/32897/1/32897.pdf; http://ir.uitm.edu.my/id/eprint/32897/

The aim of this study was to examine the customers perceived cost, perceived value and self-efficacy influence broadband adoption intention in telecommunication industries. There are 3 factors that been studied, which were perceived cost, perceived value and self- efficacy. This study also was condu...