Halal values and attitude among Muslim worldwide: Does it affect the adaptation of marketing program strategy? / Hazlinda Hassan and Jamil Bojei

• Main Authors: Hassan, Hazlinda, Bojei, Jamil
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2019
• Subjects: Islam and economics; Social aspects. Social marketing; Marketing; Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/32861/1/AJ_HAZLINDA%20HASSAN%20VOA%20K%2019.pdf; http://ir.uitm.edu.my/id/eprint/32861/; https://voa.uitm.edu.my/

The main purpose of this paper is to examine the influence of Halal values and attitude on marketing program adaptation. A self-administered survey has been distributed to a sample of 110 Malaysian Halal exporters that involved in variety of product categories. The results of SEM-PLS analysis show t...