The study of customers' acceptance towards Felda Prodata Systems Sdn Bhd inbound marketing programs in Kuala Lumpur / Che Zuren Yusrena Che Yussof

• Main Author: Che Yusoff, Che Zuren Yusrena
• Format: Thesis
• Language: English
• Published: 2012
• Subjects: Study and teaching. Research; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/32846/1/32846.pdf; http://ir.uitm.edu.my/id/eprint/32846/

The aim of this study was to examine the factors that influencing customers’ acceptance towards Felda Prodata Systems Sdn Bhd inbound marketing programs in Kuala Lumpur. There are five factors that been studied, which were perceived usefulness, perceived ease to use, trust, perceived enjoyment and a...