Linking ‘Halal’ friendly hotel attributes and customer satisfaction : the islamic tourism sector / Lennora Putit ... [et al.]

• Main Authors: Putit, Lennora, Muda, Mazzini, Mahmood, Ainul Nadzirah, Ahmad Taufek, Nor Zafirah, Wahib, Norhayati
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Selangor 2016
• Subjects: Travel. Voyages and travels (General); Travel and state. Tourism
• Online Access: http://ir.uitm.edu.my/id/eprint/32804/1/32804.pdf; http://ir.uitm.edu.my/id/eprint/32804/; http://www.jeeir.com/v2/index.php/31-current/2016/vol-4-no-4-2016/141-linking-halal-friendly-hotel-attributes-customer-satisfaction

An increasing demand for Islamic tourism has driven the concept of a ‘Halal’ (or permissible) friendly hotel into another level of business insight within the consumers’ travel market. The concept via its unique value proposition has rapidly become very attractive not only to Muslim tourists, but al...