Managing customer retention in Etiqa Takaful Khiron’s Agency Group: a manifestation of theory and practices / Nur Arfah Mustapha

• 第一著者: Mustapha, Nur Arfah
• フォーマット: Student Project
• 言語: English
• 出版事項: 2010
• 主題: Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction; Customer services. Customer relations
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/32424/1/32424.pdf; http://ir.uitm.edu.my/id/eprint/32424/

This research investigated the customer retention management in this organization compared to the theory of Customer Relationship Management (CRM), with particularly focus on the customer satisfaction by doing marketing programs and recruiting the right people. Purpose – The objectives of this r...