Dimension manifestation of users’ psychographic traits towards online travel agency / Abdul Aziz Azdel... [et al.]

• Main Authors: Azdel, Abdul Aziz, Awang, Khairil Wahidin, Raja Yusof, Raja Nerina, Mohd Radzi, Salleh, Ismail, Mohd Noor Ismawi
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Negeri Sembilan 2019
• Subjects: Service industries; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/31360/1/31360.pdf; http://ir.uitm.edu.my/id/eprint/31360/; https://nsembilan.uitm.edu.my/joacns/

The purpose of this study is to assess the determinants of psychological traits towards users’ technology experience specifically on Online Travel Agencies (OTA) via exploratory factor analysis (EFA). Working on these issues and after sequences of analyses to verify reliability and factor structure,...