Television advertisement effectiveness in food industry among centennials / Intan Syafinaz Mat Shafie... [et al.]

• Main Authors: Mat Shafie, Intan Syafinaz, Mohammad Yunus, Yuslina Liza, Jamil, Nur Izzah, Musa, Aini Hayati
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Negeri Sembilan 2019
• Subjects: Food industry and trade. Halal food industry. Certification; Telecommunication; Television
• Online Access: http://ir.uitm.edu.my/id/eprint/31350/1/31350.pdf; http://ir.uitm.edu.my/id/eprint/31350/; https://nsembilan.uitm.edu.my/joacns/

Television (TV) advertisements have become one of the most powerful marketing tools in attracting their audience to become potential customers. They are widely used among food industry locally and also internationally. This study is conducted to identify the factors that contribute to an effective T...