Bakers’ street product (Chicken pie) / Siti Aminah Salleh

• Main Author: Salleh, Siti Aminah
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Planning. Business planning. Strategic planning; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/30898/1/30898.pdf; http://ir.uitm.edu.my/id/eprint/30898/

This case study will be focus on many Ayamas products why Bakers’ Street Chicken pies brand is not accept by the customer and this product is the lowest sales compared with other Ayamas products. For this study, researcher used primary and secondary data. For primary, researcher used some interview...