Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy

• Main Authors: S. Dugal, Sanjiv, Matthew, H. Roy
• Format: Article
• Language: English
• Published: Faculty of Business and Management ; UiTM Press 2002
• Subjects: Corporate image; Globalization; Competition. International competition; Marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/11437/1/AJ_SANJIV%20S.%20DUGAL%20JIBE%2002.pdf; http://ir.uitm.edu.my/id/eprint/11437/; https://jibe.uitm.edu.my/

Information technology has altered our experience of space, time, and the nature of competition across the world. Competitive strategy includes collaboration and involves giving consumers around the world the opportunity to create their own value. To succeed at producing mass-customized products, b...