A case study: promotional mix used in increasing sales of Pennzoil Platinum Semi Synhetic Lubricant / Raja Arif Iskandar Raja Yahaya Aziz

• Main Author: Raja Yahaya Aziz, Raja Arif Iskandar
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/30613/1/30613.pdf; http://ir.uitm.edu.my/id/eprint/30613/

In the real business world today, majority of the company realized the significant importance of the promotional mix and sales promotion to increase the sales. As a consequence the marketing department is aggressively doing the promotional mix to enhance the brand name. The UMW Pennzoil Sdn Bhd is a...