Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.]

• Main Authors: Ariffin, Hashim Fadzil, Mohd Said, Noraslinda, Hamir, Norhamizan, Lahap @ Wahab, Johanudin, Zainol, Noorliza, Ngelambong, Anderson
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2020
• Subjects: Research; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Library administration
• Online Access: http://ir.uitm.edu.my/id/eprint/29228/1/29228.pdf; http://ir.uitm.edu.my/id/eprint/29228/; https://ejssh.uitm.edu.my/

Young consumers, especially students, are experiencing the coffeehouse culture or the chill-out factor. Considering these factors as a potential determinant for student to visit a place, library management should take these opportunities to introduce an eatery inside the library. The objective of th...