Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George

• Main Authors: Hashim, Nor Hazlina, Md Kassim, Normalini, George, Roshni Ann
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Cawangan Pahang 2017
• Subjects: HF Commerce; Branding (Marketing); Advertising
• Online Access: http://ir.uitm.edu.my/id/eprint/29215/1/29215.pdf; http://ir.uitm.edu.my/id/eprint/29215/; https://gadingss.learningdistance.org/index.php/gadingss/article/view/175

The digital era is known for technological breakthroughs in knowledge exchange through portable computing devices that include android and iOS smart phones. These gadgets, which have become a necessity for many, offer numerous advertising opportunities for companies to reach a wide pool of potential...